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A "boutique" service specializing in Connecticut newspapers and magazines
Launched in 1991, the Yankee Clipper press clipping service monitors about 180 print publications across Connecticut, including:
* Daily newspapers
* Weekly newspapers
* Bi-weekly newspapers
* Monthly newspapers
* Bi-monthly newspapers
* Quarterly newspapers
* Business journals
* Miscellaneous magazines
You may hire us to monitor your organization's publicity, competitor publicity and advertising, trends, legal notice RFPs, sales leads, and other information that's important and useful to you and your leadership team. Over the years, we've noticed that our best clients are seasoned public relations professionals who have hired other clipping services and appreciate our unique added value:
* We're local. All of our employees are Connecticut residents. We know Connecticut far better than any out-of-state firm can!
* We're current. As you can imagine, reading virtually every newspaper in Connecticut is a LOT of work! Our professional staff reads an estimated 1,000,000 articles a month. We seek to achieve the optimal balance of accuracy and speed, so we get the information to you as rapidly as humanly possible. In general, our turnaround time is 1-15 days from newspaper issue date.
* We're organized. Our staff is very disciplined, methodical, and diligent. You can rely on us for high-quality service month after month, year after year. Except for holidays, we send you weekly mail packages every Friday, so the information arrives on Monday at the beginning of each workweek.
* We're intelligent. We use the world's most advanced "computers"--the human brain! Our professional staff is very well-educated and extremely sharp.
* We can track trends and legislative issues. It's one thing to track client mentions, it's another to track trends and legislative issues that may impact your organization. Our staff members use their insight and intuition to keep you "in touch" with what's going on and what's coming up on the horizon.
* We are easy to budget. For some clients, we can provide service with a flat monthly fee instead of a traditional per-clip fee. This makes it very easy to plug press clipping into your annual budget.
* We have a friendly crew. From the top down, we have a friendly, customer-service oriented culture here that you'll find refreshing.
* We provide you with user-friendly, 8-1/2 x 11, 3-hole punched copies of information. We even provide you with a 3-ring binder, which becomes your ongoing "diary" of your print publicity.
* We offer daily fax or email service. To expedite the flow of information, we can fax you the information on a daily basis for a nominal fee.
* We can keep backup copies. If it's important to you, we can archive copies of your information at our facility for a nominal fee.
* We offer concise monthly reports. For a modest research fee, we can provide you with monthly management reports summarizing your print media coverage. Over the years, these reports have been very helpful to clients--and have saved several people their jobs!
* We're flexible. We offer project or ongoing service to meet your exact needs. Fees begin at $149/month and are based on the complexity and duration of your program.
For a free quotation, please contact Skipper Drew Crandall today or call 860-871-9007. |
